I feel like my vision is aligned with Brian’s. Our industry needs to be legitimized and cleaned up. As it flourishes, there are too many businesses neglecting to abide by regulations intended to protect consumers.
Ultimately, I believe consumers will come to recognize the Qredible seal as a symbol of safety. So when they’re shopping, they have more power to make informed decisions.
I also want to get away from some of the images associated with cannabis culture that people may not take seriously. Of course, people will use cannabis for recreational purposes, which is perfectly fine. But there’s also this huge medical side of the industry that has the potential to benefit so many people.
With Qredible, we have the opportunity to gain more respect in the medical industry. It will be tough. The industry is set in its ways, and it’s not necessarily open to the idea of plant-based medicine.
Eventually, I want Qredible to help the legalized cannabis industry gain respect from medical professionals and researchers. That way, we can get a deeper understanding of what positive effects the plant can produce with high-quality research.
