Trust has become the most valuable asset in the cannabis market. A recent poll has uncovered a concerning reality: most Americans doubt the purity of cannabis products available in stores. This widespread concern is reshaping how consumers think about cannabis safety and what they expect from brands. The 2025 Harris Poll, commissioned by Royal Queen […]

What was once a taboo subject has evolved into a burgeoning industry, with cannabis being increasingly recognized for its medicinal and recreational potential. However, this shift towards acceptance and usage necessitates a critical aspect: ensuring the safety of cannabis products. As cannabis becomes more accessible, the responsibility to guarantee its safety falls on various stakeholders, […]