In this industry, trust is the most important thing your business can earn from a customer.

There is a serious lack of trust and transparency in our industry and it’s not only customers who struggle to believe what businesses claim. Financial institutions, manufacturers, retailers, growers, testing labs, and businesses in all areas of the cannabis supply chain have difficulty trusting each other.

But if you want to succeed, you need to earn that trust. Here are some key ways to do it: 1) Build relationships with retailers and budtenders; 2) Gather reviews on reviewing platforms and your website; 3) Be consistent and compliant in your marketing; 4) Stay compliant and focused on quality; 5) Be transparent.