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Qredible's Mission? Currently, in the CBD, nutraceutical, peptides, and wellness supplements industry, companies can make claims, create labels, and market their products without worrying too much about regulatory bodies holding them accountable. It does not mean that enforcement does not happen; it is just few and far between at the present time.
As a result, these high-risk industries have become somewhat like the wild west — although there are measures designed to prevent companies from making false and misleading claims about their products, they are not heeded by many.
Honest, responsible industry professionals in every area of the supply chain are then left to compete with companies that engage in these misleading and sometimes fraudulent marketing tactics. Investors and businesses risk catastrophic legal repercussions. And consumers are required to navigate an untrustworthy industry without the tools to make informed decisions about what they put into their bodies. These products are not cheap and ensuring that consumers get what they are paying for is another key critical factor in augmenting consumer trust and brand loyalty.
Qredible® is here to solve these problems by fostering a symbiotic ecosystem and network of manufacturers, merchants, distributors, analytic labs, banks, and ancillary businesses to provide a single digital source for researching brands and building trust and transparency in rapidly growing and challenging industries.
Our mission is to promote safe commerce using advanced high-risk product-level compliance management platform that protects businesses, facilitates growth, and consistently builds consumer trust.
Keep reading to learn more about how we’re accomplishing that mission.
Qredible is the only digital registry that validates and verifies product level compliance for companies, brands, and products in the CBD, nutraceuticals, peptides, wellness supplements, legalized cannabis, and other regulated industries. No legacy tool — LegitScript, Ethoca, Kount, or any COTS compliance system — systematically tracks, automates, and analyzes what merchants are selling, how those products are described, whether their documentation is valid, or whether those products are legal in the states they are shipping to. Qredible's system-wide platform is intended for use by industry professionals in all areas of the supply chain and by customers.
Anyone involved in the CBD, nutraceuticals, hemp, dietary supplements, and peptides industry who wants to earn the trust of financial partners, customers, and other supply chain entities should be in Qredible. This includes:
Once they’re in the registry, businesses will have access to a wide variety of features unique to their needs. Consumers will be able to view verified licensing and badging/certification information about a company and its brands. They can also track information regarding the brand’s products, including lab testing, product ingredients, and much more.
Merchants, banks, and investors will be able to view vaulted and blockchained lab reports before making financial decisions. And manufacturers will be able to confirm that merchant claims align with their products. The Qredible Q-Trust platform incorporates all of the intelligence to enable a 360-degree view of your customers, your partners, and your vendors. It enables you to prove your quality and product compliance as you stand by your brand promises through the power of the Q-Verified seal.
The result is total supply chain participation in trustworthy and compliant business practices that significantly lower risks for all parties and increases the value of your brand in the market. This fulfills Qredible's mission.
Qredible does more than just verify claims made about a product or company, it also encourages accountability and reform through automated compliance monitoring in Q-Trust™ through a powerful compliance engine called Q-Audit™. Q-Trust verifies every product in a merchant's catalog against applicable federal and state regulatory frameworks, with supporting documentation validated in real time. No other platform does this.
By establishing their business in Qredible’s Q-Trust platform, industry professionals gain access to:
All businesses that claim their profile and complete their “Q-Certification” in the Q-Trust™ platform will be verified with a seal that indicates that the information related to your brand, including licensing, certifications, and lab reports, has been validated and verified.
This allows companies to finally stand by their brand and distinguish themselves from dishonest competitors who, until now, took advantage of the unregulated nature of the industry to cut corners and deceive customers.
Regardless of whether a business claims its profile or not within the Q-Trust platform, Qredible is currently reporting on over 50,000 licensed industry entities in both Hemp / CBD and the legalized cannabis industry. As such, it is important for a company to claim its profile and complete its Q-Certification in order to gain control of its digital industry profile.
Using sophisticated technology, Qredible confirms the validity of a brand’s claims, licenses, certificates of analysis, permits, labels, registrations, and more.
Once validated, lab reports and other documents are then stored in a Hyperledger Fabric blockchain-powered database that obstructs the ability to alter the document in any way, ensuring it cannot be tampered with.
Key data and expiration dates associated with these critical documents and certifications are also tracked, allowing the system to send proactive notices and warnings when critical dates are nearing expiration. This includes dates on licenses, certifications, insurance policies, and Certificates of Analysis and allows users to receive warnings when a predetermined time period has elapsed (i.e. 18 months).
At the same time as Qredible works to improve trust and transparency in CBD, dietary supplements, legalized cannabis, and hemp organizations, it also provides them with a variety of benefits that both protect and encourage the growth of their business.
Qredible's mission protects businesses by actively monitoring their compliance with regulations in all applicable states where you do commerce. This prevents and limits potential fines, fees, and penalties associated with any violative messaging in products and marketing. Additionally, Qredible provides proactive monitoring of hundreds of data sources of not only brands but that of their suppliers to ensure that subscribers of Q-Trust are always aware and notified of critical events whether they are positive or negative.
Q-Trust also helps businesses avoid FDA or FTC involvement and lawsuits which can lead to irreparable harm in the form of reputational damage and injunctions. These conflicts and disruptions result in more than just temporary losses in revenue. Investors will be less inclined to support a business with a poor reputation, especially if a company has a history of irresponsible business practices.
Many businesses think they are doing or saying the right thing, but are surprised by unintended consequences caused by a rapidly changing regulatory environment, which could cost them their business.
Not only does Qredible help businesses avoid these conflicts through advanced technology-driven always-on monitoring, but it also helps responsible and ethical businesses proactively manage their reputation and continue to build their brand in the industry.
Once a business is in Qredible, it’s easier to promote growth through the advanced functionality and features only available to members. It also increases the value of products by cultivating a reputation synonymous with quality consumers can trust.
Qredible’s mission is, ultimately, to transform CBD, nutraceuticals, hemp, peptides, wellness supplements, and other high-risk product industries from a place rife with fraudulence and misinformation to a symbiotic community based on mutual trust.
In Qredible, all parties can engage in safe commerce, enabling them to promote and distribute their products on their own e-commerce sites, a multitude of industry aggregation platforms, and the Qredible Q-Marketplace. The Q-Verified Seal and unique company QR code connote trust and transparency fostering confidence in the purchasing process.
Prospective customers can pull out their phones to scan the QR-Code associated with the participating company which will provide a summary level report to potential buyers indicating the validation and verification of both the company and the products.
When consumers support responsible businesses, the right companies succeed. The result: safer commerce through shared accountability and mutual respect.
Qredible is the only digital registry that helps ethical suppliers differentiate themselves from competitors who make deceptive claims about their products. Get started today to be in Qredible.
