The dietary supplement industry's relationship with retail regulation fundamentally shifted in February 2015 when New York's Attorney General accused four major retailers of selling fraudulent herbal supplements based on DNA barcoding tests. The investigation stemmed from a controversial 2013 study by Steven G. Newmaster claiming nearly 60% of herbal supplements contained unlisted plant species DNA. […]

The functional mushroom industry is recalibrating its marketing strategies to capture millennial and Gen Z consumers who approach wellness products with fundamentally different expectations than previous generations. These younger demographics are transforming purchase patterns, product preferences, and communication strategies across the mushroom supplement and functional food sectors. Demographics Driving Market Evolution Millennials and Gen Z […]