For an industry selling products that most consumers don't fully understand, the knowledge gap presents both a challenge and an opportunity. During a recent Qredible Live Broadcast, host Brian Fitzpatrick discussed cannabis consumer education with industry experts David Paleschuck, Amy Donohue, and Laurie Parfitt. This conversation revealed how the current retail environment creates barriers to […]

The cannabis industry stands at a critical juncture. While early adopters have established a solid foundation for the market, long-term growth and mainstream acceptance require a strategic shift in how cannabis is marketed, how consumers are educated, and how product choices are communicated. Central to this evolution is the need for standardized THC-potency labeling. A […]

The emergence of cannabis beverages represents more than just a new product category—it signals a fundamental shift in how consumers approach social consumption, relaxation, and wellness. As younger generations increasingly choose cannabis over alcohol, the "California Sober" lifestyle is creating new market opportunities and challenging traditional consumption patterns. During a recent Qredible Live Broadcast, Dr. […]