December 23, 2025
Innovation & Quality: PlantFusion CEO Phil Vigeant on Building Trust in Plant-Based Supplements

"We really are trying to create solutions and answers for consumers... If we can just make everybody 5% healthier, that's a big step in the right direction." — Phil Vigeant, CEO of PlantFusion  Subscribe on YouTube  In this episode of Qredible Live, Brian Fitzpatrick sits down with Phil Vigeant, CEO of PlantFusion and a 40-year […]

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October 29, 2025
Purpose Before Profit: How Authentic Founders in the Supplement Industry Build Trust

as diagnosed with cancer and given just three months to live. As a successful professional in Hollywood visual effects who had held multiple Oscars, Dass suddenly faced a reality check about what truly mattered. "I thought, you know, like I'm a tech guy. I understand the technology... That was the moment of realization that I […]

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October 27, 2025
How Supplement Fraud Threatens Consumer Safety and What's Being Done About It

Would you knowingly consume soybean oil labeled as vitamin E? Millions do without realizing it. During a recent Qredible Live Broadcast, Brian Fitzpatrick, CEO of Qredible, spoke with Virender "Vrain" Dass, founder of Wellness Extract, about the alarming reality of product misrepresentation in the wellness industry. Their discussion revealed how supplement fraud threatens consumer safety […]

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July 14, 2025
Building Consumer Trust With Verified Quality Management Programs

When consumers reach for a supplement bottle, they're placing their health and their trust in the hands of manufacturers they may never meet. This isn't just about good feelings, it translates directly to business success. According to industry research, 92% of consumers are more likely to purchase a product after reading positive reviews that confirm […]

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July 11, 2025
Creating Peptide Verification Systems That Satisfy Banking Partners

The warning sign is subtle: an email notification about your payment processor requiring "additional verification." By morning, your peptide business account is frozen. Customers can't pay, revenue halts, and operations cease. For peptide companies without verification systems, this crisis occurs with alarming frequency. Verification systems serve as the critical foundation for peptide businesses seeking stable […]

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April 11, 2025
New Poll Reveals Widespread Concerns About Cannabis Safety

Trust has become the most valuable asset in the cannabis market. A recent poll has uncovered a concerning reality: most Americans doubt the purity of cannabis products available in stores. This widespread concern is reshaping how consumers think about cannabis safety and what they expect from brands. The 2025 Harris Poll, commissioned by Royal Queen […]

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April 10, 2025
How Industry Self-Regulation Could Restore Consumer Trust in Cannabis

"Oh gee, what a surprise—THC levels are inflated." This comment, mentioned by Pierre Killeen during a recent Qredible Live broadcast, reflects the growing awareness among cannabis consumers that product labels often don't tell the whole truth. According to Killeen, Executive Director of the Cannabis Standards Alliance of Canada (CSAC), a 2025 study discussed in the […]

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